TECHNOLOGY
My venture into the tech industry was nothing short of a whirlwind. I had the privilege of working with an array of brands that spanned the tech landscape. Some of these companies included Robinhood, Dropbox Sign, RingCentral, Optimizely, Instacart, VMWare Tanzu, Upwork, and LinkedIn. These clients provided a new canvas for me to flex my creative muscles and explore the art of communication tailored to distinct audiences.
BACKGROUNDReporting and analytics were integral components of my job, a recurring process carried out on a weekly, monthly, and quarterly basis. The challenge was to translate raw data into compelling narratives that empowered clients with actionable insights.
Adapting to the diverse and evolving tech landscape, I had to get resourceful in strategy and content creation. Most clients operated within budget constraints, which called for ingenuity in generating social-first content, often utilizing tools like Canva in alignment with brand toolkits. It was a period of agility, innovation, and dynamic problem-solving, and it laid the foundation for an exciting and rewarding journey in the tech industry
Within the realm of tech marketing, my role encompassed a multifaceted approach. Beyond formulating social media strategies, I immersed myself in content creation and community management, fostering engagement and brand loyalty.
Working for a small agency means everyone is it’s brand marketing team. Beyond creating content for clients, I also undertook the responsibility of crafting insightful blog posts for the agency that informed and engaged readers.
WORK EXAMPLESHere, you'll find a selection of campaigns from my time in the tech industry that not only brought me immense satisfaction but also served as a canvas to showcase my prowess as a creative content producer.
Beyond brand content, I also ghost wrote social media posts for some of the industrie’s top executives and identified engagement opportunities across LinkedIn and X (Twitter) on various trends and passion points for the execs to speak to. Some of my favorite posts include…
Hayden Brown, Chief Executive Officer at Upwork: Future of Work, Remote Work, and Working Moms
Zoë Harte, Chief People Officer at Upwork: Employee Recognition, Team Burnout, Leadership, and Remote First Companies.
Samuel Brown, Chief Product and Experience Officer at Upwork: Product Updates, Customer Experience, and DEI Models.